Global Traffic Group
Despite being in business for more than 15 years, Global Traffic Group’s website was the same one it had at its launch. The site looked dated and didn’t reflect the company that it had become. A hi-tech automated traffic enforcement company.
Working with the existing brand collateral, updates to the brand-mark gives the company a more modern feel. As well, best-practices like making the site responsive were used in the new design. Subtle shifts in the tone of the copy, the typography and content completed the re-design.
Global’s finding it easier to compel jurisdictions to work with them as a service partner. Seeing its adoption of tech in the marketing communications further extends its credibility among the general public.