Easy Tips for Great Email Design

By on October 19th, 2019

Designing emails is complicated. Unlike designing apps or websites, emails are stuck in the year 2000. Common things on the web like video remain a dream to email design. This is just one of the many issues you’ll find when designing emails. Here are a few more along with best-practice advice for overcoming common email […]

Design Trends that will impact you in 2018

By on December 30th, 2017

Websites will start to look and feel much different in 2018. This is the result of new CSS standards for web browsers. Exciting times ahead! The new CSS Grid standard is providing designers of websites and user-interfaces a lot more flexibility in how they layout information across devices. With CSS Grid, you’ll start to see […]

Six rules of persuasion to use in your marketing

By on November 17th, 2017

Have you ever wanted to know how to make marketing communication that really compels people to buy your product or service? Then I suggest using researcher Robert Cialdini’s rule for persuasion. Robert Cialdini spent his entire career studying persuasion. His book Influence: The Psychology of Persuasion is a best seller. In it he summarizes his […]

Three ways to improve your business credibility

By on December 15th, 2016

Credibility opens the doorway to influencing people. If you’re trying to persuade your target market to buy a product or a potential employer to hire you, credibility improves the likelihood of that outcome. Here are three tactics that you can use to improve your credibility: Professional Designation. If you’re a doctor, there’s a strong chance […]