How to use your new WordPress site

By | Tips & Tricks

So, you’ve just got a WordPress website, now what? If you’re not tech-savvy, it might be a little overwhelming at first. This article will show you a few things: How to login into your website How to make a page How to add navigation How to add content How to log into your website When

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Building a theme from scratch

By | Design, Tips & Tricks

I’m building a new theme. It’s a lot of work. Here’s the plan. It begins by identifying who the theme is for. In this case, it’s for portfolio managers, investment advisors, wealth advisors, and/or accountants. The type of people who have small businesses handling money. Knowing who this is for helps set a direction and

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Easy Tips for Great Email Design

By | Email, Tips & Tricks

Designing emails is complicated. Unlike designing apps or websites, emails are stuck in the year 2000. Common things on the web like video remain a dream to email design. This is just one of the many issues you’ll find when designing emails. Here are a few more along with best-practice advice for overcoming common email


Design Trends that will impact you in 2018

By | News, Tips & Tricks

Websites will start to look and feel much different in 2018. This is the result of new CSS standards for web browsers. Exciting times ahead! The new CSS Grid standard is providing designers of websites and user-interfaces a lot more flexibility in how they layout information across devices. With CSS Grid, you’ll start to see

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Six rules of persuasion to use in your marketing

By | Persuasion, Tips & Tricks

Have you ever wanted to know how to make marketing communication that really compels people to buy your product or service? Then I suggest using researcher Robert Cialdini’s rule for persuasion. Robert Cialdini spent his entire career studying persuasion. His book Influence: The Psychology of Persuasion is a best seller. In it he summarizes his

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Three ways to improve your business credibility

By | Persuasion, Tips & Tricks

Credibility opens the doorway to influencing people. If you’re trying to persuade your target market to buy a product or a potential employer to hire you, credibility improves the likelihood of that outcome. Here are three tactics that you can use to improve your credibility: Professional Designation. If you’re a doctor, there’s a strong chance