The Department of Geography at the University of Victoria, also known as the WIGGLab, was doing groundbreaking research and wanted to further its program's visibility.
Create a website that allowed the WIGGLab to make its research available to the global academic community. As well, design a brand identity that would be easily recognized by the public and academic community.
The WIGGLab continues to see funding for its research increase. Also, their geography program is regarded as one of Canada's best.