Credibility

Three ways to improve your business credibility

By on December 15th, 2016

Credibility opens the doorway to influencing people. If you’re trying to persuade your target market to buy a product or a potential employer to hire you, credibility improves the likelihood of that outcome.

Here are three tactics that you can use to improve your credibility:

  1. Professional Designation. If you’re a doctor, there’s a strong chance that you have a business card that declares you are a doctor by stating”Dr.” before your name and “Ph.D.” after. This declaration means you’ve spent a considerable amount of time and money learning about a specific subject and because of that people will seek you out to answer their questions. The same goes for anyone, in any profession. I have a Bachelor of Arts in Professional Communications. I worked hard to get that designation which is why I put it under my name in my email signature, at the top of my LinkedIn profile and on my website. Use that designation shamelessly.
  2. Awards. If you’re a business owner and you’re part of your local Chamber of Commerce, then you may have won an award for Best Business of the Year. Chambers of Commerce love handing out awards to businesses. If you’re one of those businesses, then make sure that award is part of your business communication. It should be on email signatures, on your website, in a frame in your reception area… everywhere. Same goes with individuals. If you have an award for something you’ve accomplished, include it in your resumé, on your LinkedIn profile and on your website. It establishes you as an expert.
  3. Share your Expertise. If you are an expert, then share your expertise with people. Every business owner, whether they are small, medium or large, will benefit from a publication schedule in their digital marketing. As an individual, try blogging or consider writing a book. Amazon makes self-publishing extremely easy to do and you’ll be able to boast about being an author. If you’re not afraid of public speaking, then stage an event at your local Chamber of Commerce or even online through your website. Your audience will appreciate your willingness to share and begin to trust you as the expert you are.

These are just a few tactics you can use to help build your credibility. If you want to get more tips on persuasion, then check out my blog at www.darcypaterson.ca/blog/.

Darcy Paterson helps small-to-medium sized businesses who struggle with understanding how their websites can improve sales. To learn more about Darcy Paterson visit www.darcypaterson.ca.


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