Baya Yoga
I did everything on this project. I hired a professional photographer to come into the studio and take pictures for the website. I tailored the written copy with the client to accurately describe Iyengar yoga for the audience. The client only wanted a wordmark for the identity, and specifically wanted one that looked like sanskrit writing. I wanted the artistic direction to be warm and remind the viewer of yogas traditional roots. To that end, I adapted the look and feel of an ancient scroll into a contemporary modern context.