Rob Kaufman - Chartered Accountant
I did the creative direction, the copy writing, the front end web design, and the graphic design. The back end development was done by a good friend, Ryan Fugger. The client needed an identity, stationary, and website. I started with developing a brand strategy that we could use as a guide for this and future design projects. With the brand we wanted to find a balance between being safe, reliable, practical like a good Chartered Accountant would be, but also make it warm, friendly and personal. It's that personal touch that really makes Rob's accounting service unique, so it was imperative that we highlight that distinction in the design.