Six rules of persuasion to use in your marketing

By on November 17th, 2017

Have you ever wanted to know how to make marketing communication that really compels people to buy your product or service? Then I suggest using researcher Robert Cialdini’s rule for persuasion. Robert Cialdini spent his entire career studying persuasion. His book Influence: The Psychology of Persuasion is a best seller. In it he summarizes his […]

Three ways to improve your business credibility

By on December 15th, 2016

Credibility opens the doorway to influencing people. If you’re trying to persuade your target market to buy a product or a potential employer to hire you, credibility improves the likelihood of that outcome. Here are three tactics that you can use to improve your credibility: Professional Designation. If you’re a doctor, there’s a strong chance […]